Full HTML: REFERENCES
1. Bagherzadeh Kasmani P, international conference on applied management and organizational agility, Tehran; 2016, investigating the effect of brand name awareness and brand personality on customer loyalty (active brand case study).
2. Ebadi A, annual conference of new management paradigms in the field of intelligence, Tehran; 2016, investigating the relationship between advertising and brand loyalty (a case study of Bank Mellat, Urmia).
3. Mohammadi A. The role of social media in brand loyalty in cosmetic products (case study: 2nd district of Tehran). The 5th National Conference on Management and Human Sciences Research in Iran July 14. University of Tehran; 2017.
4. Yaqoubi Zanjani M. investigation of factors affecting consumer loyalty in the market of cosmetics and health products, National Conference on Improvement and Reconstruction of Organization and Business, Tehran; 2019.
5. Quan THM. Retailers’ perceptions of product brand equity: an empirical study of Vietnamese independent grocers. Southern Cross University; 2006.
6. Moisescu OI. A conceptual analysis of brand loyalty as core dimension of brand equity; 2006.
7. Esch FR, Langner T, Schmitt BH, Geus P. Are brands forever? How brand knowledge and relationships affect current and future purchases. J Prod Brand Manag. 2006;15(2):98-105. doi: 10.1108/10610420610658938.
8. Chan YY, Mansori S. Factor that influences consumers’ brand loyalty towards cosmetic products. J Mark Manag Con Behav. 2016;1(1).
9. Ghodeswar BM. Building brand identity in competitive markets: a conceptual model. J Prod Brand Manag. 2008;17(1):4-12. doi: 10.1108/10610420810856468.
10. Keller KL. Conceptualizing, measuring, and managing customer-based brand equity. J Mark Manag. 1993;57(1):1-22. doi: 10.1177/002224299305700101.
11. Salim Khraim HS. The influence of brand loyalty on cosmetics buying behavior of UAE female consumers. Int J Mark Stud. 2011;3(2):123. doi: 10.5539/ijms.v3n2p123.
12. Nguyen TD, Barrett NJ, Miller KE. Brand loyalty in emerging markets. Mark Intell Plan. 2011;29(3):222-32. doi: 10.1108/02634501111129211.
13. Wood L. Brands and brand equity: definition and management. Manag Decis. 2000.
|