NIKHIL MOHANAN; DR. MEENAL KULKARNI; DR. MEENAL KULKARNI. A study to evaluate the role of digital marketing on consumer buying behavior of over the counter (OTC) pharmaceutical products. International Journal of Pharma and Bio Sciences, [S. l.], v. 9, n. 2, p. 8–16, 2018. DOI: 10.22376/ijpbs.2018.9.2.p8-16. Disponível em: https://ijpbs.net/index.php/journal/article/view/6383. Acesso em: 23 jul. 2026.