10.22376/ijpbs.2019.10.1.p1-12 Volume 4 Issue 4 2013 (October - December) Neonatal mortality accounts for two-thirds of all infants death.Newborn care is influenced by cultural practices prevalent in an area apart from medical & economic causes. Objective: To document cultural practices prevalent in this area. Methodology: Rural community based cross – sectional study was conducted between 1 lessThan sup greaterThan st lessThan /sup greaterThan Jan 2011 to 31 lessThan sup greaterThan st lessThan /sup greaterThan March 2012. All full-term pregnant women who have delivered a live baby between 01-01-2011 to 31-12-2011 were included in the study. Information was collected in their home only after taking consent. Results: 220 post-natal mothers were interviewed. 79% were institutional deliveries. Of 220 mothers delivered, 83% wiped & covered the body before cutting the cord, 91% used a sterile cloth to clean the eyes, 98.64% used sterile instruments to cut the cord, 90% applied something to the stump of the cord, 88% babies were breastfed within1 hour, 88.64% babies were given pre-lacteal feeds, 91.8 % mothers practiced applying kajal to the eyes and putting oil in the ears. Conclusion: Though hospital deliveries,initiating breast feeding have increased, cultural practices of giving pre-lacteal feeds, putting oil in the ears, applying kajal to the eyes, have not changed much. Behavioralchanges regarding cultural practices can be brought by health education. DR. ANGADI M M, DR. BHAVANA HIREMATH AND MRS.VIJAYA SORGANVI Rural area, Neonatal care, Cultural practices. 492-496